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Field notes on AEO/GEO and getting cited by AI search.
- Why Clicks No Longer Measure Search Visibility (And What Does)For most of the web's history, a click was proof that your content worked. Someone searched, found your page, and visited. That logic is now broken. AI sea
- Why Structured Data and Entity Signals Determine Your AI VisibilityMost content teams optimizing for AI search focus on tone, length, and topic coverage. Those matter. But there is a layer underneath all of that which deci
- How AI Answer Engines Interpret Your Query Before They Answer ItMost content teams think about what they publish. Fewer think about what happens to a user's question before any content gets retrieved. That gap is where
- AI Citations vs. Brand Mentions: Why the Difference Decides Your AI VisibilityMost brands optimizing for AEO/GEO are focused on getting cited by AI assistants. That is the wrong place to start. Citations and brand mentions are two se
- How AI Assistants Build Answers from Your Content: The Chunking and Retrieval Model ExplainedMost brands treat AI visibility as a ranking problem. It is not. It is a retrieval problem. Understanding how AI assistants actually construct answers chan
- Why Your Google Rankings Do Not Equal AI Search VisibilityGoogle rankings and AI search visibility are measured by different systems, rewarded by different signals, and serve different user behaviors. A page that
- What Generative Engine Optimization (GEO) Is and Why It MattersGenerative Engine Optimization is the practice of structuring and writing content so that AI-powered answer engines, like ChatGPT, Perplexity, Google Gemi
- How ChatGPT, Perplexity, and Claude Decide What to RecommendAI assistants do not search the web in real time and pick the best link. They generate answers based on patterns learned during training, retrieval from in
- Answer Capsules: How to Structure Content So AI Cites ItWhen an AI assistant answers a question, it scans available content for passages that are self-contained, accurate, and easy to quote. Those passages are a
- AEO vs SEO vs GEO: The Differences That MatterAEO and GEO overlap significantly. Aeora treats them as a combined discipline, abbreviated AEO/GEO, because the underlying content requirements are nearly
- AEO/GEO Glossary: The Core Terms ExplainedAnswer Engine Optimization and Generative Engine Optimization have their own vocabulary. Understanding these terms precisely helps marketers, content str
- How to Measure AI Search Visibility Across ChatGPT, Perplexity, and Claude: Aeora's Methodology FrameworkBrands investing in AEO/GEO have no standardized way to know whether AI assistants are citing them, how often, or in what context. Traditional search visib
- How AI Assistants Decide What to Cite: The Source Selection Signals That MatterMost brands focus on creating content and assume AI assistants will find it. That assumption skips the more important question: what actually causes an AI
- Schema Markup for AI Search: What Matters and What Does NotSchema markup is structured data added to a webpage that tells machines what the content means, not just what it says. For traditional search, schema helpe